Influencer Marketing

Influencer Marketing Trends: Collaborating Effectively in the New Year

Posted by Jessica Schneider
October 10, 2024
6:00 AM

Here are some important trends to keep an eye on in influencer marketing this coming year to enhance your strategy.

Best Practices for Executing Successful Marketing Strategy in 2024

Posted by Marci Allen
January 11, 2024
6:00 AM

In 2024, businesses should leverage the latest tools and techniques to ensure their marketing strategy yields optimal results.

How to Stretch Your Marketing Budget for Influencer Support

Posted by DMA Solutions Team
March 2, 2023
12:00 PM

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.

10 Questions to Ask an Influencer Before You Start Working Together

Posted by DMA Solutions Team
November 10, 2022
12:00 PM

From first contact to the payment for the first post in a partnership, we average 32 email exchanges with an influencer from start to finish. The bulk of this communication happens on the front end, even before we present partnership recommendations to our clients. To help you streamline the vetting process, here’s a list of questions we like to ask influencers!

Finding The Right Influencer For Your Brand

Posted by DMA Solutions Team
July 7, 2022
11:00 AM

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.

How to Maximize your Influencer Marketing

Posted by DMA Solutions Team
May 12, 2022
11:00 AM

Whether you are looking for influencers to create new recipes featuring your product or if you want to reach a wider audience, we’ve got you covered! Today we are going to tell you how to get the most out of your Influencer Marketing and make your product the star of the show by partnering with influencers that align with your brand.

The Pros and Cons of Influencer Marketing

Posted by DMA Solutions Team
May 11, 2022
11:00 AM

Influencer marketing is taking center stage and if you don't believe us, the Influencer Marketing Hub cited that marketers will continue to increase their spending on influencers into 2023, with expenditure projected to reach $4.6 billion in the US alone. Influencer marketing has become one of the hottest new ways to advertise and provides a great way for brands to engage with their audiences in new and authentic ways. However, when it comes to working with influencers, it’s not all rainbows and butterflies. Check out our top three pros and cons of influencer partnerships!

Top Five Things You Need To Know About Influencer Marketing

Posted by Jessica Schneider
May 10, 2022
11:00 AM

As social media platforms like Instagram and TikTok continue to gain popularity and engagement, influencer content across the board is becoming more and more seen, AND crucial. To emphasize and elevate the value an investment in influencer marketing can make, we’ve rounded up the top 5 things that you should know about influencer marketing right now.