Customer and shopper feedback is invaluable and can help your company improve its products and services. The opportunity to survey customers frequently is likely at your fingertips – here’s how!
It is nearly impossible to engage in strategic marketing without an adequate understanding of the available tools to help measure the success of your efforts. To that end, we’ve created a helpful glossary of basic marketing analytics terms and why they are important for your brand.
Now that we are closing in on the end of 2018, we at DMA Solutions have started reflecting on how the fresh produce marketing landscape has changed over the past year. Read on for our take on how the buyer’s journey has evolved—and an expanded approach to consider in 2019 and beyond.
Commas, colons, semi-colons, hyphens, em dashes, parentheses…it’s no wonder there is so much confusion around how, when, and where to use different types of punctuation! Here’s a quick cheat sheet.
I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should be, “What is Clickbait and Why is it So Bad for Your Brand?”
If you make “being helpful” the goal, fresh produce marketers can support the sales team through the creation of value-added content for retail and foodservice customers.
On May 25, 2018, the European Union’s General Data Protection Regulation (GPDR) will take effect. For marketers, we must be aware of these new rules from a legal standpoint to protect our business. Here’s what you need to know.
Learn first-hand how editors want to be pitched new products and stories, and how the public relations landscape is evolving based on how media is being consumed today.
