Inbound Marketing

How to Build a Marketing Funnel

Posted by DMA Solutions Team
September 12, 2024
6:00 AM

We share key steps to building an effective marketing funnel that guides potential customers from awareness to conversion.

Data Analytics: The Modern-Day Marketer’s Secret Weapon

Posted by Halle Caroline Cheatham
August 8, 2024
6:00 AM

In today's competitive landscape, data analytics is essential for informing and improving your marketing strategies.

5 Things Marketers Need to Know About Gen Z

Posted by Halle Caroline Cheatham
June 6, 2024
6:00 AM

Generation Z is coming in hot and rising to buying power! Understanding their preferences, values, and behaviors is no longer optional for marketers – it's essential. So, what do we need to know about marketing to this increasingly influential generation?

Spring Clean Your Marketing Assets

Posted by Halle Caroline Cheatham
March 7, 2024
6:00 AM

We recommend kicking off your spring cleaning this year with a deep scrub of the following marketing assets.

3 Smart Ways to Use Personalization in Your Emails

Posted by Halle Caroline Cheatham
February 22, 2024
6:00 AM

Use these three ways to leverage personalization in your emails for more effective communication with your contacts.

The Power of Inbound Lead Generation: Transforming Prospects into Customers

Posted by Marci Allen
February 15, 2024
6:00 AM

Inbound lead generation is a customer-centric approach that focuses on creating valuable and relevant content to attract potential customers.

Best Practices for Executing Successful Marketing Strategy in 2024

Posted by Marci Allen
January 11, 2024
6:00 AM

In 2024, businesses should leverage the latest tools and techniques to ensure their marketing strategy yields optimal results.

5 Steps to Improve Your Marketing Performance in 6 Months or Less

Posted by Mackenzie McLeod
November 16, 2023
1:30 PM

Midway through the year is a great time to start new projects to improve your marketing performance & you can do this in 6 months or less with these steps.

What Makes Consumer Promotions Successful

Posted by Marci Allen
November 9, 2023
6:00 AM

Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!

How To Improve Your Website Traffic In Three Simple Steps

Posted by Halle Caroline Cheatham
September 28, 2023
6:00 AM

Whether you are launching a brand new website or have observed steady website traffic growth for years, these fundamental strategies and tactics have the potential to supercharge your website’s traffic, increase your online visibility, and pave the way for the realization of your digital objectives.