Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!
The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.
The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…
Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!
You may be familiar with Dr. Gary Chapman’s book/assessment, “The Five Love Languages” but did you know he has a follow-up book specifically designed for the workplace called, “The 5 Languages of Appreciation In The Workplace?” Here's a high-level view of what you can expect when you dive into this book and how it will impact your company's culture.
It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.
Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!
According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!
With the new year, comes new resolutions - and why not let getting on top of your public relations efforts be one of them? When it comes to your brand and public relations, we've created a list to set you up for success in 2023. If you’re a marketer ready to take full advantage of PR services, here are our top four resolutions to consider!
It's that time of year when most of us set resolutions that end up falling through after the first or second month of the year. But, don't worry! When it comes to your brands' social media platforms, we've already jotted down an easy list that will set you up for success in 2023. Here are our social media recommendations for fresh food marketers to consider when planning for the new year.