Marketing Services Agency Blog: The Core Blog - Page 13 of 155

The Benefits of Having a Messaging Guide

Posted by Megan Zweig
May 24, 2022
11:00 AM

Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand. We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.

Reach More Consumers With These Five Tips

Posted by DMA Solutions Team
May 19, 2022
11:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By hosting a consumer promotion, brands have the opportunity to communicate directly with their target audience. DMA Solutions has helped several of our clients expand their reach and boost engagement through consumer promotions, and over the years, we've learned what makes them successful.

Best Practices for Public Relations

Posted by DMA Solutions Team
May 18, 2022
11:00 AM

Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!

Our Three Best Tips for Healthy Email Marketing

Posted by Marci Allen
May 17, 2022
11:00 AM

It's safe to say that email marketing is still, and will likely continue to be, one of the best ways to communicate with an engaged audience who wants the latest, relevant news from your brand. With that reality in mind, apply these golden rules to your email strategy and boost your brand’s overall communication.

How to Maximize your Influencer Marketing

Posted by DMA Solutions Team
May 12, 2022
11:00 AM

Whether you are looking for influencers to create new recipes featuring your product or if you want to reach a wider audience, we’ve got you covered! Today we are going to tell you how to get the most out of your Influencer Marketing and make your product the star of the show by partnering with influencers that align with your brand.

The Pros and Cons of Influencer Marketing

Posted by DMA Solutions Team
May 11, 2022
11:00 AM

Influencer marketing is taking center stage and if you don't believe us, the Influencer Marketing Hub cited that marketers will continue to increase their spending on influencers into 2023, with expenditure projected to reach $4.6 billion in the US alone. Influencer marketing has become one of the hottest new ways to advertise and provides a great way for brands to engage with their audiences in new and authentic ways. However, when it comes to working with influencers, it’s not all rainbows and butterflies. Check out our top three pros and cons of influencer partnerships!

Top Five Things You Need To Know About Influencer Marketing

Posted by Jessica Schneider
May 10, 2022
11:00 AM

As social media platforms like Instagram and TikTok continue to gain popularity and engagement, influencer content across the board is becoming more and more seen, AND crucial. To emphasize and elevate the value an investment in influencer marketing can make, we’ve rounded up the top 5 things that you should know about influencer marketing right now.

Here’s How to Empower Your Marketing Team for Better Results

Posted by Mackenzie McLeod
May 5, 2022
11:00 AM

Marketers are the people who craft your brand story, maintain your website, put together your tradeshow collateral, manage your social media platforms, conjure up (hopefully riveting) digital advertising campaigns, champion your public relations efforts, and more. Unfortunately, we often hear from marketers that they do not feel seen, valued, or empowered by the other departments in the business. Here are 4 ways to empower your marketing team!

Our Favorite Culture Resources

Posted by Jordan Confer
May 4, 2022
11:00 AM

We take culture seriously at DMA. And when we say culture, we’re not talking about lunch hang-outs or happy hours - although we do love those! We’re talking about our team and the way we work together, co-exist, and work toward shared goals. Allow us to share our three favorite cultural resources with you in hopes that they’ll mean as much to you and your team as they have to ours.

Why We Take Recruitment So Seriously

Posted by Hannah Wadley
May 3, 2022
11:00 AM

While technically recruitment is just the process behind hiring someone to fill a role in your company, at DMA Solutions, we know it's much more than that. Ultimately the recruitment process is all about whom you allow into your sacred space; and because we take that so seriously, the process can be lengthy. Here are our top four reasons why we don't rush this process.