Integrating Influencers into Your Brand’s Social Media Marketing

June 12, 2018
11:34 pm

Posted by DMA Solutions Team

Influencer marketing is a hot topic and it’s easy to see why; we have seen the incredible results that influencers of any size can bring to brands in terms of impressions, brand awareness, new contacts, and even social media growth and engagement. While you might already work with influencers on behalf of your brand, are you engaging with them on all digital platforms and are they fully integrated into your marketing strategy? Here are three ideas for further integrating influencers into your brand’s social media marketing:

Let influencers be the face of your brand- Don’t just share influencer posts on your social media channels – let influencers connect with your audience on much deeper level by actually “taking over” as your brand on social. For example, consider letting an influencer takeover your Instagram stories for a day, or have them do a Facebook Live segment. This Live video can be anything you want it to be – from cooking inspiration to in-the-field Q&A’s! This will ultimately work best when you have consistent influencers that your audiences start to see time and time again.

Engage directly with your Influencer’s audiences- If influencers share the content they create for your brand on their pages too, pay attention to who is liking, commenting, and sharing it. These people are clearly engaged on social platforms and have an interest in your brand/product if they are taking action on the post. Simply reach out to them by liking and responding to their comments on the post. This will humanize your brand and help you build these one-on-one relationships with audiences.

Share influencer content across your platforms- This one might seem obvious, but is critical to ensure you truly maximize the investment you have made in working with influencers. Share their content across each of the social platforms that your brand is present on (where it makes sense). Facebook pages, Twitter profiles, Instagram accounts, Pinterest boards, and even a YouTube channel if your influencer creates a video. This best practice will help you get as many eyes as possible on the content. If your brand has a blog, you can even consider working with the influencer to be a guest contributor and share a blog post with their content.

If your brand uses influencer marketing, how do you work to get the most out of it on social media and beyond? Let us know and comment below! If you don’t use influencer marketing but are interested in learning more, reach out to us for a free marketing consultation!