How to Leverage Seasonal Produce in your Marketing Campaigns
In the ever-evolving world of marketing, a truth that has always remained: timing is everything. This idea rings especially true for food marketers, as seasonal produce offers a unique opportunity to align campaigns with consumer demand, creating organic excitement around fresh, in-season offerings.
Let’s dive into key strategies for leveraging the season’s seasonal fruits and vegetables to captivate audience attention, foster engagement, and ultimately, boost sales.
1. Plan Promotions Around Peak Availability
We know that consumers are far more likely to buy produce when it’s fresh, abundant, and affordable. The Packer’s Fresh Trends 2023 survey reported that the most common reason for trying something new, from 43% of consumers surveyed, was if the item was on sale.
By planning campaigns around peak seasons for your produce that allow flexibility to offer timely discounts and promotions, you can drive both interest and sales while giving shoppers exactly what they want – freshness at the right price!
2. Create Seasonal Recipe Content
Nothing engages consumers like delicious, on-trend recipe ideas featuring fresh ingredients. Developing high-quality recipe photos and videos showcasing creative ways to enjoy in-season produce, and sharing the content on social media, within blog posts, on your website, etc., positions your brand as a go-to resource for fresh food inspiration, all while driving shopper demand for your product!
3. Leverage Holidays & Seasonal Events
Seasonal moments and holidays that consumers are currently celebrating present a natural opportunity to showcase fresh produce in a timely and engaging way. For example, avocados and limes take center stage leading up to Cinco de Mayo, while summer holidays like the Fourth of July or National Watermelon Day in August are the perfect time to highlight vibrant and refreshing fruits like citrus, berries, and watermelon, tapping into peak summer cravings!
Marketer Pro-Tip: Download our 2025 Social Media Calendar to ensure you don’t miss any key dates relevant to your products and access tips and fresh ideas to guide marketing plans all year!
Timing your promotions around seasonal produce isn’t just smart marketing—it’s a strategy that resonates with consumers’ natural shopping habits. By planning ahead, creating engaging content, and aligning with seasonal trends, you can drive excitement, increase sales, and keep your brand top-of-mind all year long.
Ready to refresh your marketing plans with the power of seasonal produce? Let’s strategize timing and fresh ideas for leveraging your product’s seasonality to drive engagement and boost sales year-round!
