As marketers in a digital age, we have learned (sometimes the hard way) that it requires continuous transformation to keep pace with the rapidly changing digital environment. In recent years, marketers altered and challenged the very way we communicate with consumers, taking us on a path to sharing; sharing our stories, missions, recipes and product information through various social channels in order to reach social savvy consumers.

And now that we’ve invested in building our digital assets, committed to social sharing and changed the way that we communicate to the consumer…we ask the question, “What’s next?”

We believe the next step is to transform the digital assets and social presence we’ve invested in to convert our fans, followers and website visitors into brand ambassadors for our products and services. For this conversion to occur, a company, brand or thought leader (you) must be relevant.

It’s time to embark on the “Path to Relevancy,” a path that requires a newfound discipline for nurturing and building a qualified community of brand ambassadors and loyalists. This path is part of an even bigger journey into the practice of inbound marketing, and we believe it’s “what’s next” for fresh produce companies to transform the way they market to and engage directly with consumers.

To help you understand what’s next for your marketing strategy, we created an exclusive presentation showing you “the path to relevancy” as a step-by-step process. Download the free presentation below to find your path and learn how you can begin transforming and refining your digital marketing strategy to become relevant to your target audience.