Marci Allen, Author at DMA Solutions

Three Strategies to Elevate Your Brand to the Media

Posted by Marci Allen
March 14, 2024
6:00 AM

Explore three effective ways a brand can capture the media's attention with storytelling, building relationships, and social media.

The Power of Inbound Lead Generation: Transforming Prospects into Customers

Posted by Marci Allen
February 15, 2024
6:00 AM

Inbound lead generation is a customer-centric approach that focuses on creating valuable and relevant content to attract potential customers.

5 Things You Should Ask Yourself Before Writing a Press Release

Posted by Marci Allen
January 25, 2024
6:00 AM

Before you begin writing your next press release, take the time to reflect on these five crucial questions.

Best Practices for Executing Successful Marketing Strategy in 2024

Posted by Marci Allen
January 11, 2024
6:00 AM

In 2024, businesses should leverage the latest tools and techniques to ensure their marketing strategy yields optimal results.

25 Social Media Captions for a Healthy New Year

Posted by Marci Allen
January 4, 2024
6:00 AM

Here are 25 social media captions to use in 2024 to inspire your audience to fuel their bodies with goodness.

What Makes Consumer Promotions Successful

Posted by Marci Allen
November 9, 2023
6:00 AM

Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!

Marketing Tools That Save Time and Money in 45 Days or Less

Posted by Marci Allen
October 5, 2023
6:00 AM

In today's fast-paced and quickly evolving marketing climate, the days of having one single marketer on a team that is responsible for managing "it all" is long gone. Here are three ways to save time and money in 45 days or less with these marketing tools!

Shape Up Your Website for Summer

Posted by Marci Allen
May 18, 2023
11:00 AM

While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!

5 Ways to Improve Your Website in 2023

Posted by Marci Allen
February 2, 2023
12:00 PM

It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen
October 6, 2022
11:00 AM

As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!