Jessica Schneider, Author at DMA Solutions

How Media is Reacting to the New Normal And What That Means for Fresh Produce

Posted by Jessica Schneider
May 12, 2020
11:00 AM

From social media and email content, fresh produce brands can utilize this time in history to further connect with consumers.

Trade Communications with a Purpose

Posted by Jessica Schneider
April 7, 2020
7:00 PM

During unprecedented times, consider pivoting to helpful and strategic media communications.

Influencer Marketing 101

Posted by Jessica Schneider
March 10, 2020
11:00 AM

Influencer marketing is crucial to a brand's consumer engagement. Understanding this landscape can help you utilize an influencer to the best of their ability.

Are Your Influencer Partners Effective?

Posted by Jessica Schneider
February 11, 2020
11:44 PM

When looking to partner with influencers, ensure they are authentic and real fans of the brand so that you have an effective partnership.

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider
November 23, 2019
2:00 AM

Elevate your trade public relations efforts in 2020 with these helpful tips.

How to Win with PR in Fresh Produce

Posted by Jessica Schneider
October 9, 2019
1:00 PM

It’s not enough to earn a media placement: you need to be able to explain your wins to prove the value of public relations in the fresh produce industry.

Is Your Product Pitch-Worthy?

Posted by Jessica Schneider
October 9, 2019
1:00 AM

Here are a few pitch-worthy points to consider as you plan for 2020 public relations strategy for consumer media.

Influencers: Expectation vs. Reality

Posted by Jessica Schneider
August 6, 2019
9:51 PM

To help guide your influencer marketing efforts, we’ve outlined a few key things to keep in mind when it comes to the expectations—and the reality—of influencer partnerships.