Brand Strategy & Design:

Summer Citrus from South Africa

Image of clementine grid on pink background

Deliverables

Brand strategy
Logo design
Brand design
Website design and development
Brand guidelines
Packaging design
Copywriting
Sales Materials
Tradeshow Assets

The Challenge

Summer Citrus from South Africa is a unique collaboration of South African citrus growers that have been exporting their fruit to markets around the world since 1999. Looking to expand into the U.S. market, the company knew a brand overhaul was in order. Their team reached out to DMA for strategic direction and creative execution of a complete brand relaunch that positioned them as the preferred source for citrus grown during U.S. summer months.

Company Personality

Exciting

Friendly

Positive

Socially Conscious

Invested

Visual Line

The Summer Citrus from South Africa visual line graphic, three bubbles on the first line that say "inviting" "energetic" and "altruistic" that all point towards a bubble on the second line that says "fresh & sweet"

Logo

Summer Citrus from South Africa logo
Summer Citrus from South Africa logo

Colors

Peach color swatch named "cara cara"
Peachy orange color swatch named "grapefruit"
Yellowy orange color swatch named "mandarin"
Orange color swatch named "navel"
Limey green color swatch named "sprout"
Medium green color swatch named "leaf"
Tealy blue color swatch named "water"

Fonts

Quando font with sample that says "Fresh sweet delicious summer citrus"
Proxima Nova font with sample that says "Fresh sweet delicious summer citrus"
A desktop screen sized mockup of the Summer Citrus from South Africa website homepage
Website Development | Desktop
A mobile screen sized mockup of the Summer Citrus from South Africa website navels product page
A mobile screen sized mockup of the Summer Citrus from South Africa website recipe page
A mobile screen sized mockup of the Summer Citrus from South Africa website about page
Website Development | Mobile
A mock-up of Summer Citrus from South Africa's business card front and back
A mock-up of the Sumer Citrus from South Africa design folder and onesheet
Business Cabinet
A mock-up of a tradeshow booth with images of Summer Citrus from South Africa products with text that says "Fresh Sweet Delicious" and "Sweet Summer Citrus available June through October Navels Easy Peelers Grapefruit"
Trade Show Booth
Three mock-ups of the Summer Citrus from South Africa package for midknight oranges, navel oranges, and clementines
Packaging
Collage of design examples from the promotion Taste of Summer
Taste of Summer | Consumer Promotion
Collage of design examples from the promotion Here Comes the Sun!
Here Comes the Sun | Consumer Promotion
Summer Citrus from South Africa logo

We have laid a lot on the DMA team this past year, in a short period of time, and can’t say enough about the way our programming is evolving and growing, but in a very strategic projectable manner. Well done to the DMA Solutions team.

Suhanra Conradie
CEO of Summer Citrus from South Africa

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