It’s Valentine’s Day weekend and love is in the air! This year we have a very special collective crush at DMA Solutions… we’re falling hard for the 2016 Tour de Fresh and what’s in store! Below we’ve listed 6 reasons why you’ll love the 2016 Tour de Fresh, too.

1. There are Two Events: This year there’s not one, but TWO Tour de Fresh events for you to look forward to! That means double the opportunity to truly make a difference in schools across the country… and well, double the Chamois Butt’r.
2. We’re Headed Back to the West Coast: The Tour de Fresh will be back on the west coast for its signature cycling event! Starting on July 26^th in Napa Valley, the 2016 Tour de Fresh team will make their way to Monterey in time to attend the PMA Foodservice Conference. Talk about the perfect scenic route with a dream ending!
3. One Word: TEXAS: This year, the Tour de Fresh is having their very first local one-day event, Tour de Fresh Texas! This event will take place in Fort Worth, TX in early October, so keep your calendar open for when we announce the official date! The route is still underway, but with the help of Team Brew Crew, this cycling event will be one for the books.
4. Salad Bars Work: Both academic research and actual experience in schools across the country demonstrates that school children significantly increase their consumption of fruits and vegetables when given a variety of choices in a school salad bar. And the benefit extends beyond the healthy foods – Children learn to make decisions that carry over outside of school, providing a platform for a lifetime of healthy snack and meal choices.
5. Passion will Fuel Our Success: Combining this industry’s passion with the opportunity to provide healthy eating opportunities for kids in schools is what makes the Tour de Fresh so special. Not to mention, successful. Over the past two years, the Tour de Fresh has raised $300,000 and donated 100 salad bars to schools across the country!
6. Our Industry is Full of Powerful Collaborators: Tour de Fresh sponsors aim to inspire and motivate people to adopt the healthy lifestyles promoted by their nutritious products. Last year we had 42 sponsors, and we hope to increase the number to 73 in 2016!

As you can see, we have a LOT to be excited for in 2016. Why not get involved to support an amazing cause that could easily alter the lives of our youth? If you’re ready to send a “Tour de Fresh Valentine” to us to let us know you’re interested in riding on behalf of your company or to raise money, please contact Kelsey Byrnes at kbyrnes@dma-solutions.com! You can also follow the Tour de Fresh on social media to track this year’s progress.