A Marketing Agency Exclusively Serving the Fresh Produce Industry
Fresh produce is unique. Buyer expectations keep rising, differentiation is harder than ever, and when marketing is absent or misses the mark, sales suffer. Partner with a team that understands these challenges.
Genuine Depth of Experience.
Since 2004, DMA has worked alongside fresh produce companies through the tough decisions each season brings. Our team owns decades of combined sales and marketing experience in the industry, led by tenured professionals with more than 30 years each in fresh produce. We use that knowledge to help you reach the right people at the right time with marketing that supports your sales goals and strengthens your brand, season after season.
How We Support Your Brand.
Good marketing starts with a clear view of where your business is today and where you want it to go. Every partnership begins with these three steps, so the support you get is built around your needs rather than a one-size-fits-all package.
We learn
about your
business.
We prioritize learning about your products and services, your target audience(s), the realities shaping your business, and your current marketing goals before we make recommendations.
We evaluate
your current
marketing toolkit.
Together, we look at what’s working, what needs attention, what you can leave behind, and what’s missing. We listen to your team and focus on the changes that will matter most.
We build and
execute a plan
together.
We agree on support that fits the way your business works, whether that’s a focused project, an ongoing retainer partnership, or extra help during your busiest season.
Curated Services for the Fresh Produce Industry
Brand Strategy and Creative
Your products stand out in a crowded market. We shape the strategy, positioning, messaging, visual identity, logos, and packaging that help people recognize what makes them unique.
PR and Media Relations
Your news and expertise reach the people who can move your business forward. We pursue editorial opportunities and media coverage across trade and consumer outlets, supported by strategic campaigns and influencer partnerships.
Consumer Marketing and Social Media
Grow communities that actually engage, with content built around how both buyers and shoppers interact with social right now. As platforms and habits change, we keep a close eye on what’s connecting and adapt your social strategy, consumer campaigns, and community engagement accordingly.
Trade Marketing and Sales Team Support
Win the room before you’re even in it. We ensure your team has what it needs to make a strong impression with buyers. We develop trade show strategies, booth experiences, sales decks, capabilities materials, and presentations that help communicate your value.
Lead Generation and Email Marketing
Prospective customers have more ways to find you, connect, and stay engaged. We develop audience focused content, email campaigns, trade newsletters, lead capture opportunities, and follow-up communications, then use reporting to see what’s working.
Content, Design, and Digital
Your brand shows up consistently wherever people encounter it. Our in-house team creates messaging guides, websites, blogs, digital and print materials, and campaign assets that carry your story across channels.
Guided by our core value of Helpful First, the DMA Learning Center is our hub of resources created to support career growth in the fresh produce industry.
Marketing and Sales Insights
20+ years of practical ideas and turnkey inspiration to help marketing and sales professionals build stronger brands and plan smarter marketing
Explore the Core
AI Insights
Practical insights and useful tips to help produce professionals understand and leverage AI tools that can make their businesses better
Explore AI Insider
Leadership Insights
Honest conversations about leadership, self-awareness, workplace relationships, and personal growth no matter the stage of your career
Listen to Self Smarter
Season After Season, A Partnership That Lasts
A lasting partnership provides your team with continuity and a trusted, streamlined workflow, a relationship over sixty of our clients have chosen for at least five years, and over twenty-five for ten or more. Whether you’re launching a new product, refreshing your brand, or getting your team ready for the next event, we’d love to learn more about your goals!
Who We've Worked With and What They Say
Have a marketing challenge to tackle? We're ready when you are.
- (214) 444-7453
- [email protected]
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4100 Eldorado Parkway
Suite 100 #354
McKinney, TX 75070